Carestream NDT Honored as Stevie® Award Winner in 2023 American Business Awards®
Posted: 2023-5-10
By:
Carestream NDT
Source:
Carestream NDT
Carestream NDT Honored as Stevie® Award Winner in 2023 American Business Awards®
Awards will be presented on June 13 in New York City
ROCHESTER, N.Y., May 10 – Carestream’s Non-Destructive Testing (NDT) group is proud to announce that it was named the winner of a Bronze Stevie® Award in the Communications or PR Campaign of the Year – Content Marketing category in the 21st Annual American Business Awards.®
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
Carestream NDT’s award-winning nomination was for "52 Weeks: A Whitepaper Series for Non-Destructive Testing Professionals." The series was developed by Brian White, Level 3 Radiographer and NDT R&D Manager, and Sherriet Campbell, Worldwide Product Marketing Manager, along with a coordinated effort by NDT product line managers as well as a global applications development manager.
Brian Calderbank, Global Director of Strategy & Marketing at Carestream, said, "Generating qualified leads for a B2B industrial product is complex and multi-faceted. Our goal was to demonstrate a technical marketing approach to address specific information that prospects are looking for in the research and consideration phase for NDT inspection equipment."
"The visually appealing, easy-to-read and unbiased white papers are available for download as gated content on a landing page, resulting in marketing leads that converted to highly qualified direct contact leads for sales," Mr. Calderbank continued. "Our ongoing recognition by the Stevie Awards inspires Carestream to continue to raise the bar across our functional business areas."
More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. Highlights of comments from program judges include:
"I really like this submission! You obviously get that the key for thought leadership is consistency, so kudos for such an ambitious campaign."
"Carestream provided a good package of information for their content campaign. They provided strategic insights, objectives, and the delivery to their required success. Well done!"
"The ‘52 Weeks: A Whitepaper Series for Non-Destructive Testing Professionals’ documents are done well and feature vocabulary in layman's terms, professional writing, and good graphic design and layouts."
Nicknamed the Stevies for the Greek word meaning "crowned," the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 13.
For more information please visit http://www.carestream.com/nondestructivetesting.html
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About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
About Carestream Health
Carestream is a worldwide provider of medical imaging systems; X-ray imaging systems for non-destructive testing; and precision contract coating services for a wide range of industrial, medical, electronic, and other applications—all backed by a global service and support network. For more information about the company’s broad portfolio of products, solutions and services, please contact your Carestream representative or call 1-888-777-2072 or visit www.carestream.com.
Awards will be presented on June 13 in New York City
ROCHESTER, N.Y., May 10 – Carestream’s Non-Destructive Testing (NDT) group is proud to announce that it was named the winner of a Bronze Stevie® Award in the Communications or PR Campaign of the Year – Content Marketing category in the 21st Annual American Business Awards.®
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.
More than 3,700 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
Carestream NDT’s award-winning nomination was for "52 Weeks: A Whitepaper Series for Non-Destructive Testing Professionals." The series was developed by Brian White, Level 3 Radiographer and NDT R&D Manager, and Sherriet Campbell, Worldwide Product Marketing Manager, along with a coordinated effort by NDT product line managers as well as a global applications development manager.
Brian Calderbank, Global Director of Strategy & Marketing at Carestream, said, "Generating qualified leads for a B2B industrial product is complex and multi-faceted. Our goal was to demonstrate a technical marketing approach to address specific information that prospects are looking for in the research and consideration phase for NDT inspection equipment."
"The visually appealing, easy-to-read and unbiased white papers are available for download as gated content on a landing page, resulting in marketing leads that converted to highly qualified direct contact leads for sales," Mr. Calderbank continued. "Our ongoing recognition by the Stevie Awards inspires Carestream to continue to raise the bar across our functional business areas."
More than 230 professionals worldwide participated in the judging process to select this year’s Stevie Award winners. Highlights of comments from program judges include:
"I really like this submission! You obviously get that the key for thought leadership is consistency, so kudos for such an ambitious campaign."
"Carestream provided a good package of information for their content campaign. They provided strategic insights, objectives, and the delivery to their required success. Well done!"
"The ‘52 Weeks: A Whitepaper Series for Non-Destructive Testing Professionals’ documents are done well and feature vocabulary in layman's terms, professional writing, and good graphic design and layouts."
Nicknamed the Stevies for the Greek word meaning "crowned," the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 13.
For more information please visit http://www.carestream.com/nondestructivetesting.html
###
About the Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
About Carestream Health
Carestream is a worldwide provider of medical imaging systems; X-ray imaging systems for non-destructive testing; and precision contract coating services for a wide range of industrial, medical, electronic, and other applications—all backed by a global service and support network. For more information about the company’s broad portfolio of products, solutions and services, please contact your Carestream representative or call 1-888-777-2072 or visit www.carestream.com.
